Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the
world's most popular brands. The first Swatch watches surprised everyone with their revolutionary
concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with
new models, collections and special editions. The brand maintains a strong presence in the world of
sports with its commitment to snowboarding, freeskiing, surfing, freestyle motocross and mountain
bike dirt jump. Right from the start, Swatch connected with art and artists, and Swatch watches
remain a prominent canvas for artists from a broad range of disciplines.Watches.
For up to date information about this fantastic brand please visit Swatch.com